Business & Marketing Workshops
These workshops typically focus on a business or marketing challenge and bring together a group of busy people, often from a range of disciplines, to generate ideas, explore potential solutions and agree direction.
Workshops we have facilitated include:
- Business extension: identify, explore and evaluate potential new directions for the business and agree shortlist for detailed investigation
- Marketing strategy: explore possibilities for meeting business objectives and develop outline plan across the mix (product, price, distribution, communications, people, services)
- Competitive planning: assess key competitors' performance and likely strategies, and generate activity and response plans
- Portfolio planning: plot current and future position and potential of current offers, evaluate overlap and develop plans to lift, separate and grow
- New product development: brainstorming to generate long list of possibilities, evaluate to agree shortlist and develop concepts for further exploration and assessment
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